The phrase “you can’t judge a book by it’s cover” can be correct to say when alluding to judging people by the way they appear on the outside, but I think that books can be judged by their covers. Designers can work with the words of the name of the book and the storyline of the book to design a cover that portrays the content of the book. Word and image can interact to reveal information about the book. The cover should be functional, convey information about the book, and should catch the attention of customers. Typography and imagery on the cover are important factors in conveying the tone of the book.
Chip Kidd is a famous book cover designer. He designed the book cover below, The Mind’s Eye by Oliver Sacks. The cover design plays with the idea of the eye and the mind, distorting and blurring parts of the letters. The book itself contains case studies of people whose ability to navigate throughout the world and communicate with others has become compromised because of issues with sight and vision. So, just by looking at the cover of the book, one can understand what issues the book explores.
photo credit: http://www.oliversacks.com/oliverpress/wp-content/uploads/2010/04/Sacks-Yellow-Red-2.jpg
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