Color transforms

Apple makes several different devices, including laptops, computers, music players, and cell phones. With the coming of the 1998 iMac, which came in several different colors, changed the idea of design for computers. Apple was the first company to branch out of the norm for computer design, which usually consisted of dull shades of black, white, off-white, or grey. The colors used with the original colorful iMacs were vibrant, attractive, fun, and evoked a sense of modernity because of the contrast between it and other dull-looking, boring computers. Now, Apple has designed attractive iPod Nanos and iPod Shuffles with vibrant and fun colors, adding an element of fun to the music devices.

Adding color to a design can be beneficial, as in the case with the iMacs and iPods.  However, adding the right colors in the right way is an important factor that determines whether or not the design will truly be aesthetically pleasing. When a color is placed next to another color, the color appears to change. In Albers’ Interaction of Color, he states “in order to use color effectively it is necessary to recognize that color deceives continually.” Colors should work harmoniously in a design—both colors benefitting one another, appearing in an aesthetically pleasing way.

The Apple products as individuals are attractive in their single color, and when placed next to one another, as in the photographs above, the colors work harmoniously as well. 

photo credit: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9koq344vYYBwIOrVF5jaCcCCnEtBHzI7EoQQ1puPTHKq8oHYf8GSy7_np4StoNePzijQ3OKnDPEm71siZ-2tqyyB_TLcWQD8pK-ptIY2NN-3H-4nr8SlbBpemfEa32ZPLRLNIaQ-3hi8/s1600/iMac_5up_flower.jpg

http://www.saudimac.com/wp-content/uploads/2008/09/ipod_nano_4g.jpg

http://www.sanctius.net/wp-content/uploads/2010/09/nouveau-ipod-nano-6g-2010-2011-9.png

http://apple.mmgn.com/Lib/Images/News/Normal/The-new-iPod-Shuffle-1050380.jpg